阅读选择

     According to the fourth report on online shopping habits made by MasterCard, consumers from the Chinese mainland have kept high enthusiasm for online shopping, with 84 percent of respondents(答卷者) claiming that online shopping is their major aim for Internet surfing, compared with 67 percent of Taiwan consumers and 50 percent of Hong Kong consumers. Among all online shoppers, young students aged between 25 and 34 and female consumers are the main forces for online shopping. 

     The survey shows that more than two thirds of respondents from the Chinese mainland are satisfied about online shopping. Price and quality are two big issues for online shoppers, especially the quality of health, beauty and nutrition products. Sellers with high credits are more welcomed and many consumers said that they would prefer buying products from credible（可信的） sellers even if they charge higher prices. 

     For many consumers, lower price is the major factor that changes consumers from physical shops to the Internet. Most consumers make purchasing plans and compare product shows and prices on the Internet before they buy, but consumers from the Chinese mainland, Taiwan and Hong Kong have different online shopping habits-many mainland consumers tend to do random （随意的） shopping, with 70 percent buying after comparing while 80 percent of Hong Kong and 87.5 percent of Taiwan consumers prefer making consumption plans before they buy. 

     Among all shopping websites, those selling books, videos, DVDs, home appliances（ 器具）, electronic products, clothes and music downloading websites are the most popular while promotions（促销） at websites of restaurants, medicine, supermarkets, and clothes get the most attention. Consumers from the Chinese mainland prefer buying home appliances and electronic products online while those from Taiwan and Hong Kong prefer searching for information and buying air tickets and hotels.

     The survey was done from September 3rd to October 1st, 2010, with 8500 consumers from 15 markets such as China, Australia Japan, South Africa and Thailand.